Brand Protection Guides, Insights and Updates - Fresh Update

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Smartmark Guide to Brand Protection and Digital Identity

Finance

Smartmark refers to a digital identity and brand protection framework that helps businesses secure their trademarks, logos, and online presence. It combines monitoring tools, re...

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Stop Brand Crashers

Finance

Brand crashers are bad actors who misuse a company's name, logo, or trademarks to run scams, fake stores, or misleading ads. They often appear in search results, social media, o...

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Costco sued by Lululemon: what we know and what it means for retail brands

Relationships

In late 2024, Lululemon filed a lawsuit against Costco in the Northern District of California, alleging that Costco sold counterfeit Lululemon products and violated Lululemon’...

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