Carolyn Davidson Work
Finance
Carolyn Davidson is an American graphic designer best known for creating the Nike Swoosh logo. She developed the design in 1971 while studying at Portland State University. The...
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Brand Design
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Nike Swoosh Designer and Iconic Logo History
Finance
The Nike Swoosh was created by graphic design student Carolyn Davidson in 1971. She was a student at Portland State University when Nike co-founder Phil Knight asked her to desi...
Open article2023 Pantone Color of the Year: A Definitive Guide to Viva Magenta
color-theory
The 2023 Pantone Color of the Year is Viva Magenta, a bold, crimson-leaning red that Pantone described as lively, joyous, and human. Officially announced in September 2022 for t...
Open articlePantone 2026 Color of the Year Cloud Dancer: Meaning, Applications, and Context
color-theory
Pantone 2026 Color of the Year Cloud Dancer is a nuanced, balanced hue intended to reflect composure, clarity, and gentle optimism in design and brand expression. As a cool yet...
Open articleWhat is the Starbucks Bear Cup?
product-concept
The Starbucks Bear Cup is a recurring limited-time drink cup featuring an illustrated bear character, designed to add seasonal or regional art to Starbucks’ to-go cups. It typ...
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